Advertising+Literacy

Admongo

 * Everywhere you look, you see advertisements—not just on TV and online, but on buses, buildings, and scoreboards. Many ads target kids ages 8 to 12. Do your students have the critical thinking skills to understand ads, what they're saying, and what they want kids to do?
 * The Admongo campaign will help kids learn to ask three key "critical thinking" questions when they encounter advertising:
 * Who is responsible for the ad?
 * What is the ad actually saying?
 * What does the ad want me to do?
 * The campaign has four components: a game-based website at Admongo.gov; sample ads that can be used in the classroom; free lesson plans, developed with the assistance of Scholastic, Inc.; and and teacher training videos.